Salon Seudun Sanomat ads for rap artist Cheek's Salo gig to be reflected on the walls of Salo hall. Featuring Otso Salkkari mascot costume with photo edited bling and usages of the SSS logo's "readers" elements on the background pattern and the coat of arms. Loving the happy accident of the crown's ermine spots forming such fitting pair of eye brows for Otso. Gentleman Otso was an additional suggestion for the ad's run on papers.
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