Saturday, November 7, 2015

Otso Salkkari - advent calendars

Advent calendar for Christmas 2009 - with the added fun of 'hidden' uses of the 'reader' graphic elements from the Salon Seudun Sanomat logo on the fire place grill and the bench.

SSS marketing team's annual advent calendar / sweepstakes campaign between years 2008-2012 for Salo local businesses and entrepreneurs, featuring Otso Salkkari the yellow bear mascot of the daily newspaper Salon Seudun Sanomat. Each day a flap could be opened, revealing a sweepstake number and the logo of a gift sponsoring business.

The fun and challenge of this project each year, was coming up with ways to prominently (and equally) display the logos under each flap and coordinating the overall illustration accordingly.

Click images to view how the illustrations would appear with the calendar flaps opened to reveal the logos.

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