Thursday, November 12, 2015


Character, logo and packaging designs - including typography - for candy store Sweet Town's label Panditas (later "Dubbi").

Two large marshmallow bags got made - the "Paratiisivaahto" one above and the "Sydänvaahto" one below (with the blue cloud and the red heart as placeholders for the windows to be left clear on final products). Haven't seen these big bags around anymore in about a year (if anyone sees them somewhere, please let me know), but these little ones Sweet Town has in their own store bare the same graphics (excuse the crappy shot, but kinda exciting to have your package design hanging next to Rovio's Angry Birds *haha*).

Some time after the initial marshmallow bags, this purple licorice marshmallow one appeared in stores, decorated with a black variation of the "Panditas" bear someone had altered from my original illustration (as flattering as it is, this was done without consent, I'm afraid).

Panditas logo and usage guide. Unfortunately this logo never got used in the end - the name got changed before the packages went to production. I would later re-purpose this typeset style for the logo of my 're-imagining' of Lego's Fabuland project.

The actual bags - here you can see the windows in practice as well as the Panditas logo strip on the top of the bag re-designed and replaced by a third party after the name change to Dubbi. The Panditas, "little bears" couple - slightly cowboy themed "bandits".

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