Billiard hall logo

Creating a look for a pool hall campaign

Here the client didn't appear to have one constant logo or one particular brand image across any of their marketing materials, so I had free hands to create them one for their banner campaign.

For a while I had been wanting to take my shot at the currently widely popular style of the 'hipster X' logo, and here the advertised establishment's window decals provided me the idea and a chance to have at it.

Re-drawing a company logo

Right: animation to demonstrate the construction of the banners. You can see the original logo flash by there as well.

ESBR - logo for a campaign

For this campaign, along with creating the banners, I also took the opportunity to vectorize the client's hand illustrated logo by re-drawing the existing piece on Illustrator. This was for it to have a better impact and more professional appearance in the banners and for it to be more widely usable elsewhere as well, if ever needed.

For the banners themselves I used the overall dark base look from the client's homepage's, but substituted the rough gravel to a more refined dusty background.

For image, rather than using the provided manga illustration - which I felt was too 'niche' and could get dismissed by a lot of potential clients - I opted to use a similarly brightly color contrasted photo instead, to appeal to a wider audience.

Above: before being converted and arranged to their tilted 3D-shapes the characters were drawn flat.

Pukuvuokrausta

Suomen Pukuvuokraamo

Kampanjailmettä pyynnöllä: "jotain James Bond tyylistä".

Youth Pride poster, event program etc.

Poster and event program flyer illustrations and layouts for Youth Pride events and other promotional material for Helsinki Pride 2016.

Above: proposed illustrations and layout for vendors' and advertisers' media kit leaflet, based on elements of the event's logo (not my design). A map illustration of the Puistojuhla venue area. Below: business cards for the event staff.

Salon Seudun Sanomat reformat 2016

Layout designs and visual guidelines for Salon Seudun Sanomat marketing ads, to coincide with the newspaper's reformatting from broadsheet to a new tabloid size.

Kebab menu brochure

Cleaning up appearances for a local kebab pizzeria (above). Kebab restaurants and pizza places shoving their take-out menus down people's mail would really benefit from well executed appearance as well. Give me something pretty and I'm more likely to keep it and have it around when needed. I'm afraid, I would not like to hang this original scribble (below) on my fridge door for example.