Kirjan Vuosi T-shirt design

T-shirt design for a "Book's Year" (Kirjan Vuosi 2015) campaign event aimed for kids. Part of an assingment for Turku University of Applied Sciences entrance exams: to sketch a T-shirt design and present an idea for an event to encourage reading in the audience group of one's choosing. With pre-school aged kids in mind I pitched an idea for a story book reading event and designed this shirt, which incorporates in it the actual official logo of the campaign year (lucky break there really; I could have had hard time coming up with a decent way of representing a book in circular shape in matching fashion with rest of the design *haha*).

Below are the entries for some of the assignments in the entrance exams for the Turku AMK "Bachelor of Culture and Arts" (medianomi) program, that got through to the second round in spring 2015. The assingnments were: 1 - as described above, 2 - to tell a story of a family's morning from the POV of dog, and 3 - to write down thoughts on the role and importance of the social media in marketing. One more of the assignments - campaign ideas for the international "Towel Day" - was previously presented here.

Salon Seudun Sanomat - Christmas Greetings

Christmas greetings of the marketing and the customer service teams of the newspaper Salon Seudun Sanomat from 2013. One of the few occasions, where the "newspaper characters" represented real persons.

Salon Seudun Sanomat - Shoppis

Salon Seudun Sanomat paper's campaign for a board game themed advertisement base for Salo local shops to advertise on, featuring "newspaper characters" as family Salonen. Worked together with SSS Media marketing team and published in the center spread of the paper in summers 2013 and 2014. Inspiring project for which I got to utilize some of the board game scheming skills acquired in childhood.

Salon Seudun Sanomat - In Daily Life

Series of filler ads for the Salon Seudun Sanomat paper, themed "SSS in daily life", featuring "newspaper characters".

Salon Seudun Sanomat - Brand image ads

Series of ad space fillers for the front page of daily newspaper Salon Seudun Sanomat, featuring "newspaper characters".

Salon Seudun Sanomat - Paikallislehtikamppis

Ad series for regional newspapers' nationwide campaign, featuring Salon Seudun Sanomat "newspaper characters".

Salon Seudun Sanomat - Sanomalehtihahmot

"Sanomalehtihahmot" ("Newspaper characters") was the name I personally used of these 'stock characters' for Salon Seudun Sanomat company's brand image materials. Quick to modify and to put together, they were created to be used in various marketing materials in a moments notice (as was often the case). Featured in ads, page fillers, collaborational ad campaign designs, article illustrations, subscription campaign letters and cards, netbanners, the annual media info and price guide brochures, greetings and possibly even one wedding card as well (at least it was commissioned). The characters may also have spread out to other papers as I was leaving the company - last project with them was for a collaborational nationwide ad campaign for regional newspapers.

"Marriage of physical and digital papers"; couple decorating the covers of the annual SSS price guide brochures in 2013 and 2014.

The characters in page filler illustrations for real estate pages. I've always been oddly fond of the staircase one. Can't recall what the figure skating character was for.

Characters as "Paikallislehtiperhe" ("Local papers family") - to appear in various colors for each of the eight local newspapers under Salon Seudun Sanomat company. Characters voting on various elections over the years, and representing actual persons on a wedding invitation.

Scenes of price guide brochure illustrations and a gift subscription advert with SSS logo elements.

Characters appearing in various ad series: "SSS in daily life" TV-page fillers, front page ad space fillers and a nationwide ad campaign for regional newspapers.

Characters appearing in various ad series: "SSS in daily life" TV-page fillers, front page ad space fillers and a nationwide ad campaign for regional newspapers.

"Subscription help" for tilaajapalvelija.fi newspapers subscribtions service ads. The characters as "family Salonen" for a board game themed ad campaign for Salo local stores. In a springtime subscription offer campaign with SSS logo patterned flowerfield.

Characters appearing with readers in series of subscription campaign adverts.

The characters also made few world wide appearances completely outside their usual field of local newspapers and marketing, in strips of Lightning Made of Owls collaborative online comic project in 2009.