More original web campaign designs

Campaign to advertise a delivery service for fresh food with logo as the material.

Campaign designs

Some more examples of web campaigns with little or no material provided, where I had free hands to design the look for the banners.

The animations on the samples are to illustrate the construction of the banners.

Campaign for an online operated flower delivery service.

Campaign for a recruitment agency with logo as the material.

Re-drawing a company logo

Right: animation to demonstrate the construction of the banners. You can see the original logo flash by there as well.

ESBR - logo for a campaign

For this campaign, along with creating the banners, I also took the opportunity to vectorize the client's hand illustrated logo by re-drawing the existing piece on Illustrator. This was for it to have a better impact and more professional appearance in the banners and for it to be more widely usable elsewhere as well, if ever needed.

For the banners themselves I used the overall dark base look from the client's homepage's, but substituted the rough gravel to a more refined dusty background.

For image, rather than using the provided manga illustration - which I felt was too 'niche' and could get dismissed by a lot of potential clients - I opted to use a similarly brightly color contrasted photo instead, to appeal to a wider audience.

Above: before being converted and arranged to their tilted 3D-shapes the characters were drawn flat.

Pukuvuokrausta

Suomen Pukuvuokraamo

Kampanjailmettä pyynnöllä: "jotain James Bond tyylistä".

Banner campaign - Dueling hockey players

Top-most: the first proposed banner with the fighting hockey-players. Right: the final used image.

Banner campaigns - more free picks

Images of carefree moments of enjoying life. Picked and slightly adjusted to create a matching set, reminiscent of the hazy background image (below) on the client's site.

Internet campaigns

Some more samples of the banners that I was free to use whatever images I saw fit. The campaign sets each consist of three vastly differently shaped banner bases - the wide horizontal one, the tall vertical one and the square one. This in most normal cases requires editing the chosen materials to perfectly fit all three of the templates, regardless of the materials' original orientation. Of course, with these there's the benefit of getting to choose material that well suits both orientations yourself.

The animations on the samples are to illustrate the construction of the banners.

Campaign for eye sight improvement surgery.

Image for a wood floor repair firm. I think this is where I first created this call-to-action button element, I'd later re-use quite a few times.

Images chosen to represent family therapy retreat on a farm with animals. Horses were the most prominen in the client's Facebook timeline.