Billiard hall logo

Creating a look for a pool hall campaign

Here the client didn't appear to have one constant logo or one particular brand image across any of their marketing materials, so I had free hands to create them one for their banner campaign.

For a while I had been wanting to take my shot at the currently widely popular style of the 'hipster X' logo, and here the advertised establishment's window decals provided me the idea and a chance to have at it.

Re-drawing a company logo

Right: animation to demonstrate the construction of the banners. You can see the original logo flash by there as well.

ESBR - logo for a campaign

For this campaign, along with creating the banners, I also took the opportunity to vectorize the client's hand illustrated logo by re-drawing the existing piece on Illustrator. This was for it to have a better impact and more professional appearance in the banners and for it to be more widely usable elsewhere as well, if ever needed.

For the banners themselves I used the overall dark base look from the client's homepage's, but substituted the rough gravel to a more refined dusty background.

For image, rather than using the provided manga illustration - which I felt was too 'niche' and could get dismissed by a lot of potential clients - I opted to use a similarly brightly color contrasted photo instead, to appeal to a wider audience.

Above: before being converted and arranged to their tilted 3D-shapes the characters were drawn flat.

Pukuvuokrausta

Suomen Pukuvuokraamo

Kampanjailmettä pyynnöllä: "jotain James Bond tyylistä".

Salon Seudun Sanomat reformat 2016

Layout designs and visual guidelines for Salon Seudun Sanomat marketing ads, to coincide with the newspaper's reformatting from broadsheet to a new tabloid size.

Lehtitehdas logo

Some years ago there was a hustle in getting the logo of printing house Salon Lehtitehdas re-newed. Simplified from the original (below right, designer unknown), the design features three offset press rollers, as well as a modernized typography, emulating some of the 'half round' anatomy of the originally used serif font.

Even though it's taken/taking a while for the new logo to get into wider use, I was instantly glad to get the old logo re-newed, simply so that it would better match the Salon Seudun Sanomat one it was/is often paired with (or in case of the companies' annual Christmas greetings would have been paired with, but I only started using their respective logos there side by side after the re-newal, previously opting to typing the names for more visually balanced whole).