The basic set of banners I've been working with at my job recently consists of three vastly differently shaped templates all within each created campaign. This in most normal cases requires 'molding' the same material to perfectly fit all three of them, regardless of the original materials' orientation.
The varying shapes of the bases bring more fascinating problem solving to the banner making, which may otherwise seem a rather 'mundane' or low effort task. The results may seem obvious and simple, but the photomanipulation work that goes behind them can occasionally involve surprising amounts of 'trickery' and spatially aware thinking similar to any other form of 'graphic design artistry' - this is what I most enjoy in this job, and what I feel is most beneficial to implementing in other mediums as well. To get the most out of each given/chosen material in the required space and to make it convey the message or the image of the campaigns in a single glance often isn't just a simple copy and paste job.
I'll be posting samplings of some of these banners in the following posts.
The animations on these samples were created to illustrate the construction of the banners - none of these particular ones here were animated in use.
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