Friday, October 21, 2016

Campaign for suit rental

New look for suit rental

Suomen Pukuvuokraamo, a company dedicated to renting suits and dresses, wanted a banner campaign specifically targeted to men. For this they requested a more masculine, "James Bond-ish" look for their banners.

To achieve a more sleek and refined look, I decided against using their provided logo - which seemed a bit too bridal for the intended target audience - and simplified it quite drastically. The images were from the suit brands and were chosen based on how well their color saturation could be toned down to fit the muted blue color scheme of the campaign.

My inspiration for the dark turquoise color scheme of the campaign was based on the "summer's trendiest suit color" - as mentioned by the client.

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