Friday, December 4, 2015

Towel Day campaign

Visual aids and planning for campaign for spreading the awareness of "Towel Day" held in celebration of Douglas Adams, the writer of the Hitchhikers Guide to Galaxy, encouraging audience to take part in the day's events and to like it on social media. Turku AMK (University of Applied Sciences) entrance exam assignment, 2015.

The idea here was to have posters featuring quotes from the book with accompanying illustrations/photomanipulations of animals and/or objects wearing towels (planted along with some actual street side objects - lamps, bins, benches etc. - dressed in towels). The bit about building highways struck me as a perfectly relatable quote to place near ever present street repair work sites around town. Also appropriate for bus adverts seemed the quote about transport - something commuters might have found amusingly self-ironic on public transportation.

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