Web banner campaigns

A sample of pretty much all ready made materials, freely picked from the client's site and arranged fittingly - I just love how the banners turned out.

Designing for banner campaigns

The basic set of banners I've been working with at my job recently consists of three vastly differently shaped templates all within each created campaign. This in most normal cases requires 'molding' the same material to perfectly fit all three of them, regardless of the original materials' orientation.

The varying shapes of the bases bring more fascinating problem solving to the banner making, which may otherwise seem a rather 'mundane' or low effort task. The results may seem obvious and simple, but the photomanipulation work that goes behind them can occasionally involve surprising amounts of 'trickery' and spatially aware thinking similar to any other form of 'graphic design artistry' - this is what I most enjoy in this job, and what I feel is most beneficial to implementing in other mediums as well. To get the most out of each given/chosen material in the required space and to make it convey the message or the image of the campaigns in a single glance often isn't just a simple copy and paste job.

I'll be posting samplings of some of these banners in the following posts.

The animations on these samples were created to illustrate the construction of the banners - none of these particular ones here were animated in use.

Autumn campaign for a car rental, where the car images provided by the client got places on a few sample backgrounds.

Prime example of the usual task of extending the provided image to fill the background in each of the frames properly.

Youth Pride poster, event program etc.

Poster and event program flyer illustrations and layouts for Youth Pride events and other promotional material for Helsinki Pride 2016.

Above: proposed illustrations and layout for vendors' and advertisers' media kit leaflet, based on elements of the event's logo (not my design). A map illustration of the Puistojuhla venue area. Below: business cards for the event staff.

Helsinki Pride 2016 event banners

Banners and display graphics to promote Helsinki Pride 2016 events on Facebook and on collaborative parties' websites, such as the Opening Club held in The Circus -venue.

Salon Seudun Sanomat reformat 2016

Layout designs and visual guidelines for Salon Seudun Sanomat marketing ads, to coincide with the newspaper's reformatting from broadsheet to a new tabloid size.