Saturday, January 9, 2016

Katujätkät logo

Logo design samples for Nuorisopalvelu Katujätkät Oy, organization dedicated to finding jobs and education for youth through apprenticeship positions.

Instead of the across running street in their original logo, the design features a more straight ahead leading street, which works both visually as a pleasingly dynamic element and symbolically for representing a forward leading career path. The logo also introduces two professional looking, steadfast standing "jätkät" figures ("guys" of the titular "street guys").

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