Tuesday, January 19, 2016

Lehtitehdas logo


Some years ago there was a hustle in getting the logo of printing house Salon Lehtitehdas re-newed. Simplified from the original (below right, designer unknown), the design features three offset press rollers, as well as a modernized typography, emulating some of the 'half round' anatomy of the originally used serif font.

Even though it's taken/taking a while for the new logo to get into wider use, I was instantly glad to get the old logo re-newed, simply so that it would better match the Salon Seudun Sanomat one it was/is often paired with (or in case of the companies' annual Christmas greetings would have been paired with, but I only started using their respective logos there side by side after the re-newal, previously opting to typing the names for more visually balanced whole).


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